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Image Article

A Marketing Strategy Built On Knowledge

Miscellaneous

2015-11-23 18:07:51

 marketing strategy must be built on firm foundations of knowledge. In this white paper we present a checklist of questions (or an audit) that will help develop an effective marketing strategy.

There are five steps in the marketing audit that will lead to a well-developed strategy:

 

Step 1 – Understand the Marketplace

Every company operates within a market which it must defin...

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The Volkswagen scandal

Miscellaneous

2015-09-26 12:54:59

HERBIE, a Volkswagen Beetle with a mind of its own in a series of Disney films launched in the 1960s, had its share of misadventures. But things had a way of ending up happily for both the car and its passengers. The German carmaker’s more recent attempts to give its cars the gift of thought have things headed in an altogether grimmer direction. Its use of hidden software to deceive American regulators measuring emissions from diesel-engined cars has plunged VW into crisis. And as the...

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Should we be optimistic about China’s trade strategy?

Economy

2015-09-15 13:00:02

In recent months, stock market turmoil and currency depreciations have raised concerns about the impact the Chinese economy might have on the wider global economy. If we take a look at China’s emerging trade policies – which have been more open and now embrace a higher standard of market access – we may have reasons to be optimistic about the future shape of the Chinese economy.

As the largest trading nation, China recognizes that it has to move qui...

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India’s economy Still in business

Economy

2015-09-07 08:39:27

Growth has proved resistant to external shocks, but not to local politics

 

FINANCIAL markets started September as they ended August, with share prices falling and investors fretting about China’s cooling economy. The latest sell-off was triggered by a survey of Chinese purchasing managers which suggested that manufacturing had contracted in August. Nerves were further pinched by grim data on exports from South Korea, on manufacturing from Taiwan and on growth fr...

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Explainer: China as a world leader in technology

Miscellaneous

2015-09-04 13:04:53

With the declared goal to become a global leader in science and technology, China launched a landmark programme in 2015 for ‘’mass entrepreneurship and innovation’’, to cultivate grassroots entrepreneurship throughout the country. This vision is aligned with the country’s economic goal to shift from labour-intensive manufacturing to innovation-driven growth, and China is dedicating resources and policy support to upgrade...

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